Ride it Right routes announced for 2026

The Staffordshire Safer Roads Partnership (SSRP) has announced seven routes across Staffordshire and Stoke-on-Trent to be the focus of their annual ‘Ride it Right’ campaign, designed to reduce motorbike casualties.
New campaign urges road users to drive responsibly

The Staffordshire Safer Roads Partnership (SSRP) has launched a new campaign to highlight irresponsible driving behaviours and remind motorists that dangerous driving rarely saves journey time.
Fitness to Drive pilot aims to keep vulnerable drivers safe on the road

A pilot scheme to support vulnerable drivers to stay safe behind the wheel is being championed by the Staffordshire Safer Roads Partnership.
Road safety guidance for parents and carers with children starting a new school in September

Safer Roads Partnership developed guidance for parents to help children plan safe journeys to new schools by car, bus, walking or cycling.
Young motorcyclists offered discount through free online educational scheme

SSRP offering £50 CBT discount voucher to 16-25 year olds who complete free DVSA ‘Ridefree’ pre-CBT online course.
Ride it Right routes announced for 2025

SSRP announced eight ‘Ride it Right’ routes for 2025 with yellow ‘Think Bike’ signs after 30% casualty reduction since 2006.
Low light speed cameras record over 400 offences during winter months

New low-light cameras which capture images of speeding vehicles earlier and later in the day, recorded over 400 speeding offences since November.
Partnership steps up activity to reduce road casualties

SSRP delivered road safety education to 30,000+ pupils in 134 schools and recorded 53,489 camera offences in 2024.
New campaign raises awareness of impact of road collisions

The Staffordshire Safer Roads Partnership (SSRP) is supporting a national campaign to raise awareness of the devastating impact of road collisions
New campaign promotes safer road travel for all

August is National Road Victim Month – a new campaign from the Staffordshire Safer Roads Partnership is sharing advice to help everyone use our roads safely
New campaign urges bikers to ‘Think SAFE, ride SAFE’

Around a third of fatal collisions in Staffordshire last year involved a motorbike – a new ‘Think SAFE, ride SAFE’ campaign is reminding bikers what they can do to keep themselves safe
New campaign asks road users to reduce their speed

The Staffordshire Safer Roads Partnership is supporting Brake’s national Road Safety Week campaign to encourage road users to reduce their speed