The Staffordshire Safer Roads Partnership (SSRP) has announced seven routes across Staffordshire and Stoke-on-Trent to be the focus of their annual ‘Ride it Right’ campaign, designed to reduce motorbike casualties.
The campaign features eye-catching yellow ‘Think Bike’ signs on specific routes and social media messages asking drivers to be more aware of motorbikes, and urging bikers to ride carefully.
The routes, which are updated each year, have been identified by the SSRP as the highest risk based on the analysis of motorcycle collisions.
Staffordshire Commissioner for Police, Fire & Rescue and Crime Ben Adams is Chair of the SSRP. He said: “Since the scheme was introduced in 2006, the Ride it Right routes have seen a 36% reduction in motorcycle casualties on those stretches of road with yellow signs, which outweighs the reduction seen on other roads in the county.
“Although the scheme is aimed at bikers and car drivers, all road users can help to reduce motorcycle casualties. If you see the signs while you’re driving, please take extra care on these routes and keep yourself and others safe.”
The Ride it Right routes identified for 2026 are:
- A5 Spread Eagle Gailey to Wall Island
- A34 Talke Pits to Trent Vale (Stone Road at A500)
- A50 Stoke-on-Trent Lichfield Street (Potteries Museum roundabout) to A5007 roundabout
- A51 Rugeley to Bowling Green Lichfield
- A52 Station Road/Leek Road Stoke (6th form college) to A52 Ash Bank Road
- A5272 Chell to Weston Coyney
- A53 Endon to Flash
For more safety advice and guidance for bikers, visit: www.staffsbiker.co.uk/.
The SSRP aims to achieve a long-term, sustained reduction in road traffic collisions through joint work by partners including the Staffordshire Commissioner’s Office, Staffordshire Police, Staffordshire Fire & Rescue Service, Stoke-on-Trent City Council, Staffordshire County Council and National Highways. Find out more at: www.staffssaferroads.co.uk